Tracey Keys

Tracey is a Director of Strategy Dynamics Global SA. She has over twenty years of experience as a consultant and executive, focused on complex strategy and organisational issues, and has worked with leading companies globally. Prior to founding Strategy Dynamics Global SA, Tracey worked with senior executives at IMD, and has held senior roles at the BBC, Booz &Co., Deloitte & Touche and Braxton Associates, as well as being an active advisor to a number of start-ups. Tracey is a Fulbright Scholar and holds an MBA from The Wharton School, University of Pennsylvania where she was distinguished as a Palmer Scholar.

GT Briefing February 2011: What’s Good? Social Good!
3rd February 2011 by in Monthly Briefings
GT Briefing February 2011: What’s Good? Social Good!

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February 2011:The end of the year and the start of a new one are traditionally the biggest giving times of the year, but a number of organizations and businesses are finding new ways to even out the donations/cash flow over the year.  Tapping into a rising consciousness and desire among consumers, as well as other stakeholders such as NGOs and governments, to do good (or be seen to do so) in a world recovering from recession and facing pressing global challenges, these organizations are helping individuals to be socially good. What does that mean in practice? Here are a few ideas and examples to get you started on thinking about how your organization or business can become part of this growing momentum – realizing social good as well as consumer and business benefits from our daily activities.    

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